This is the interview of the week from the Emarketer newspress with the vice Chairman and US Telecomunications Sector leader Mr. Craig Wigginton.
Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put online social networking on the map.
Craig Wigginton, vice chairman and US telecom sector leader at Deloitte & Touche, spoke with eMarketer’s Lisa Barron about the ramifications for marketers.
eMarketer: Millennials are notorious for the amount of media multitasking they do. Does this leave them too distracted to absorb a marketer’s message effectively?